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AdTech Vet on Balancing AI Impact with Need for Authenticity, Connection
Ad tech vet Shannon Rudd on AI's impact. Learn how publishers protect revenue and build authentic connections in an increasingly commoditized digital world.
The Brand Beat - News Team
Trending Stories
Creative
How One Global Campaign Analyst from Visa is Bringing B2C Lessons to B2B Space
Leadership
At Advertising Week, Ipsos Exec Says Empathy is Marketing's Next Competitive Edge
AI & Technology
AI Upends the Marketing Funnel as Brands Compete for Machine-Led Discovery
Industry News
Mubadala Explores Takeover of Debt-Laden Clear Channel Outdoor
brandbeat
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Advertising Week Panels Agree, AI Is Here to Reawaken Creativity
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AI & Technology
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AI Upends the Marketing Funnel as Brands Compete for Machine-Led Discovery
Sylvie Schnaier, Fractional Head of Marketing and former Senior Director at Johnson & Johnson, explains how brands can get seen by machines.
The Brand Beat - News Team
OpenAI is Officially Building an Ad Platform for ChatGPT
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Creative
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Advertising Week Panels Agree, AI Is Here to Reawaken Creativity
Karisa Schroeder, Director of Product Marketing at MediaRadar, on AI creativity.
The Brand Beat - News Team
How One Global Campaign Analyst from Visa is Bringing B2C Lessons to B2B Space
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Measurement
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Programmatic’s Broken Promise Spurs a New Wave of Full-Stack Ad Tech Models
Johnathan Barnes, Founder and CEO of Population Science, says ad tech is moving past old divisions as AI powers a more direct, accountable future.
The Brand Beat - News Team
Uber Bets on Attention, Not Just Views, to Prove Ad Value
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Leadership
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AdTech Vet on Balancing AI Impact with Need for Authenticity, Connection
Ad tech vet Shannon Rudd on AI's impact. Learn how publishers protect revenue and build authentic connections in an increasingly commoditized digital world.
The Brand Beat - News Team
At Advertising Week, Ipsos Exec Says Empathy is Marketing's Next Competitive Edge
Why Out-of-Home Advertising is Winning in a Digitally Drained World
Most Popular
Advertising Week Panels Agree, AI Is Here to Reawaken Creativity
Programmatic’s Broken Promise Spurs a New Wave of Full-Stack Ad Tech Models
How One Global Campaign Analyst from Visa is Bringing B2C Lessons to B2B Space
AdTech Vet on Balancing AI Impact with Need for Authenticity, Connection
At Advertising Week, Ipsos Exec Says Empathy is Marketing's Next Competitive Edge
AI Upends the Marketing Funnel as Brands Compete for Machine-Led Discovery
For Peter Piper Pizza's CMO, AI Copilot Elevates Brand Mission
